The story

old ZOO home page
ZOO-design
FØR
EFTER

„Vores ZOO-design tryk er et kreativt alternativ til de traditionelle ensfarvede børneprodukter på markedet. Vi ved, at børn stimuleres af farverne og de smukke print.‟ – Mie Bjerregaard, Owner of ZOO-design.


ZOO-design has existed since 2017, and the company has grown rapidly with an international customer base, where the largest markets are the United Kingdom, France, and Germany. For over 7 years has ZOO-design been built on WordPress and WooCommerce, but this solution has often proven difficult to maintain for the founder, who is not technically proficient. ZOO-design has developed so rapidly that it became difficult to adapt the website's logic and structure, which now contains over 500 products. For a long time, there has been a clear need for a more structured, intuitive, and easily navigable platform.


Vi begyndte derfor at gentænke strukturen for, hvordan kunderne ser produkterne, da dette var det vigtigste. I stedet for at produktvariationer blev vist som separate produkter, har vi nu udviklet en ny struktur. Hvis for eksempel en savlesmæk har prints med vilde dyr i forskellige farver, vil disse produkter fremgå som produktvarianter under „Savlesmæk – Vilde dyr,‟ hvor kunden kan vælge mellem Panda/Sort, Tiger/Gul, Elefant/Grå osv.

The new improved platform is based on Shopify and includes everything a modern platform needs today. Multiple payment methods, integrated shipping and labeling services, and a translation app for English, French, and German, among others.

The final product

The main task was to create a more user-friendly and adaptable platform for both customers and the founder of ZOO-design. The Shopify solution makes it easy for users to find and sort products according to their preferences, while maintenance has become much more manageable. The website is fully responsive and translated into English, French, and German to reach a wider international audience. 

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