The story
DISCLAIMER: This video is not an official Jack & Jones advertisement, nor is it in any way associated with the company. The project was not a commercial project, but rather made as a proof of concept for the commercial presentation of a certain type of product.
Hovedideen ved siden af dette projekt var at vise, hvordan kombinationen af stock-optagelser og kreativ filmning og redigering problemfrit kan gå sammen om at skabe en professionel produktreklame. Videoen blev lavet med et vist niveau af research af Jack & Jones‛ brandidentitet. Derfor var Denim-temaet i stockoptagelserne med den mandlige model det, der var specifikt udvalgt til den endelige redigering.
The final product
*The preview video is hosted on YouTube. This and other social platforms may downgrade the quality of the video due to compression during upload.