The story
About FÆNGSLET
The former Horsens State Prison closed in 2006 after more than 150 years of prison operations and reopened in 2012 as an experience-based business. FÆNGSLET. Within a few years, it succeeded in creating a nationally and internationally recognized framework for culture and events. FÆNGSLET today hosts an award-winning prison museum, accommodation, large concerts, events, cultural festivals, meetings and conferences, office rentals, a brasserie, football golf, and Locked Escape Rooms.
About the project
“Step into a world of magical Christmas spirit when FÆNGSLET opens its doors for the year's largest Christmas market. Come and feel the special atmosphere as the raw setting and Christmas coziness merge into pure rustic charm.” – FÆNGSLET
“We want to have video material produced from our Christmas market. Jul på FÆNGSLETthat we can use to promote the event – primarily on social media. The video should create an atmosphere and showcase unique and cozy moments that appeal to both families and adults. We envision short video clips for posts, advertising, and possibly also stories or reels." - MARIA EMILIE LEVY / Communications and Marketing Manager
Final product:
- 1 x Highlight of the Day video (45 seconds)
- 6 x “activity videos” (15 seconds each) each focusing on different highlights from the day.
The final product
*The preview video is hosted on YouTube. This and other social platforms may downgrade the quality of the video due to compression during upload.