DISCLAIMER: This video is not an official Jack & Jones advertisement, nor is it in any way associated with the company. The project was not a commercial project, but rather made as a proof of concept for the commercial presentation of a certain type of product.

The main idea behind this project was to show how the combination of stock footage and creative filming and editing can seamlessly come together to create a professional product advertisement. The video was made with a certain level of research into Jack & Jones' brand identity. Therefore, the Denim theme of the stock footage with the male model was the one specifically chosen for the final edit.