Rettigheder.dk is Denmark's advisory service for the protection of rights. Since 2008, they have advised over 10,000 companies and protected a significant number of trademarks, designs and patents in Denmark, the EU and internationally.

Rettigheder have approached MAT Production with a specific project idea in mind. The client needed a storytelling animation that would briefly tell the viewer what to do when they have an idea for a product and they are hunting for a design patent.

The script was co-created, and the voiceover actor was outsourced by Rettigheder.dk. After a few revisions, this was the final product.